Series of TV stings, social media content and short form documentaries about the upcoming GAA All Ireland Championships.
The 2020 Championship season would be like no other. With uncertainty about the schedule of games and whether it would even take place throughout the pandemic made it a very exciting production to be a part of. The Campaign Theme was: Stand Tall and Support where you’re from.
As many fans will not be able to attend games and feel part of the conversation, SuperValu wanted to bring the thrill of the championship to their front room or phone. Our messages will focus on rallying fans to stand tall and get behind their team. We filmed in Kerry, Donegal, Galway and Dublin as part of the players stories. We worked on a series of TV stings along with a followup fan series "Support from the Sofa" filming Ireland's biggest GAA fan families as they watch the big game.