Background

A VOD campaign introducing the new Laya Arena at the RDS, with players from Leinster Rugby.

Made with Publicis.

The Brief

Laya wanted to show off the new Laya Arena at the RDS, and to tie it to the healthcare side of the brand, with Leinster players in the frame.

The catch was time. Two hours to shoot the players and the healthcare setting.

On the day

Two hours doesn’t leave room to find the shot, so we found every shot beforehand. This was meticulously planned through location recces, detailed shot list and storyboarding.