You, Me & HIV

HSE

To follow on from the You, Me & HIV television campaign, we developed a suite short and long form videos in collaboration with PozVibe Tribe and HSE. The objective of the campaign is to reshape public understanding and challenge outdated perceptions of what it means to live with HIV today.

To achieve this, the video series shared real, honest, and unfiltered conversations with people living with HIV and their loved one.

Each video featured candid, joy-filled moments of the pairs in different locations, inspired by their relationship and personal stories.

The result was a warm, vibrant and intimate series that was also full of energy - capturing the natural chemistry between each pair in a way that feels natural and unscripted.